If you want to become an fashion manager/entrepreneur, this course will be of help to you. BBA in Fashion Management program is known to churn out skilled IT managers.

BBA stands for Bachelor of Business Administration. It is a general management program. The academic program focuses on core management subjects.

There also exists BBA programs, which focus on a particular domain/sector. Such programs are known as specialization programs.

BBA in Fashion Management is one such specialization course. As the name suggests, this academic program focuses on fashion management and its allied areas.

Here’s an overview of BBA in Fashion Management course –

  • Name of the course: BBA in Fashion Management
  • Type of course: Bachelor’s Degree course
  • Duration: 3 years
  • Eligibility: Completed 10+2 (Arts, Commerce or Science) from a recognized board

BBA in Fashion Management course has few notable alternatives. Some such notable courses are – BBA in Fashion Design Management, BBA in Fashion Business, BBA in Fashion Entrepreneurship and BBA in Fashion Design and Business.

What’s BBA in Fashion Management course all about? What’s the course content like? What’s the scope associated with this field? You will find answers to these questions in the next section –


What’s the first thing that comes to your mind while talking about fashion? Glamorous models? Famous fashion designers? Colorful fashion events?

Well, fashion industry is not just limited to models, designers and events! The industry also needs managers, who are responsible for taking care of marketing, coordinating events, personnel management etc.

Here are some of the important tasks performed by fashion managers –

  • Marketing
  • Event management
  • HR management
  • Merchandising
  • Production management
  • Supply chain management
  • Brand management
  • Retail management
  • Quality control
  • Customer service management

BBA in Fashion Management trains students in the above mentioned areas. The course trains students and turns them into skilled fashion managers.

Let us take a closer look at the course details. Here they are –



It is an undergraduate level Bachelor’s Degree course.


The academic program is 3 years long. Each academic year consists of 2 semesters. Thus the entire course is made up of 6 semesters.


10+2 passed from a recognized board.


After completing this academic program, graduates may take up a job or go for higher studies. Some of the notable PG courses are –

  • MBA in Fashion Management
  • Other MBA programs
  • PG Diploma management programs
  • PG Certificate management programs


Here are some of the important subjects present in BBA in Fashion Management curriculum –

  • Principles of management
  • Business Communication
  • Economics
  • Business environment
  • Marketing
  • HR management
  • Organizational behavior
  • Business planning
  • Finance management
  • Retail management
  • Communication skills
  • Fashion merchandising
  • Fashion communication
  • PR management
  • Brand management
  • Event management
  • Entrepreneurship
  • Project work